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Briar McGregor Fractional CMO, Shopify expert, Meta Media Buyer, Ecommerce, CRO
Briar Jessica McGregor – Fractional CMO and eCommerce Growth Strategist for DTC Brands

Gives you the expertise of a Chief Marketing Officer- without the six-figure salary and corporate BS.

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You’ve done the hard part - getting your Shopify store to $50K+ a month. But scaling beyond that?

That’s where most brands get stuck.

After over a decade in corporate marketing, I’ve seen firsthand how frustrating it can be to pour money into marketing without seeing real, sustainable growth. As a Fractional CMO, I work directly with founders like you to turn ad spend into profit. I’m obsessed with media buying, CRO, and the psychology of online shopping, and I use that obsession to help brands cut wasted spend and scale smarter. Let’s take your store from figuring it out to finally breaking through.

Expert Meta Media Buyer for DTC brands

Ads & Performance Marketing

Because Guessing Isn’t a Strategy.

Briar McGregor filming short-form content for eCommerce marketing tips

Growth & Scaling

More Profit, Less Stress.

Briar McGregor – Creative Strategist and Fractional CMO helping Shopify brands scale with Meta ads and thumb-stopping creative

Creative Strategy

If Your Ads Suck, It’s Not Meta’s Fault.

Briar McGregor – Creative Strategy expert building ad frameworks and funnel content for DTC brands

Conversion Rate Optimization

Your Website Should Actually Sell Stuff

Meet Briar

Affiliate World, Online Retailer, Shoptalk, World Retail Congress, Ecommerce Berlin Expo, AdWorld Prime, E-commerce Equation.

Stuck between $30k and $50k a month? Let’s change the plot.

Skip the corporate CV [no one buys from bullet points]. You’re here because your Shopify store needs momentum and your cash-flow chart looks like a seesaw.

Once brands clear the seven-figure mark, everything clicks into place. The problem? Getting there without haemorrhaging budget or living on guesswork.

That awkward middle ground [$10k–$50k months] is exactly why I ditched agency life. Too big to keep winging it, too small to hire a $100k+ CMO.

Enter me: your Fractional CMO on tap.

I turn ad spend into profit, diagnose revenue leaks, and give you a growth plan that doesn’t rely on “hope”. Just strategies that move the needle and let you breathe easier on payday.

Ready to break the plateau?

What’s in my Toolbox?

Triple Whale, ThoughtMetric, StoreHero, Lifetimely, Shopify Analytics, Northbeam, Rockerbox, Daasity, Polar Analytics, Peel, HiBeam, GA4, Postscript, Klaviyo Dashboards, Segmetrics, Measured, Recast.
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Media Buying

Content Strategy

Meta Account Management

Google Account Management

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Data & Analytics

Research & reporting

Online data strategy

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CRO

Conversion optimization

Content optimization

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Offer & Funnel Strategy

Build irresistible bundles, upsells, and pricing models that drive AOV & LTV.

Trusted by Clients

  • ⭐⭐⭐⭐⭐

    “Briar has become my go-to person for all things Meta and performance marketing. She's honest, up to date with all the latest trends and I can trust her opinion on what is right for my unique business needs - she provides custom recommendations, not just generic digital marketing strategies. She truly cares and she feels part of the internal team. A rare gem in the digital marketing industry!!”

    Chelsea T.

  • ⭐⭐⭐⭐⭐

    “Briar is absolutely lovely, talented and great at what she does. She has been extremely generous and helpful supporting me to understand social media marketing for my charitable trust and guiding me to take my first steps. She was patient and unpacked things in a way I could understand easily. Extremely grateful and most definitely recommend her services!”

    Frian W.

  • ⭐⭐⭐⭐⭐

    “Briar is the absolute GOAT of meta and google! cant speak more highly of her”

    Alicia H.

  • ⭐⭐⭐⭐⭐

    “The best performance marketer I’ve ever had!! Taught me so much about my brand and helped me 10x the sales. 10/10”

    Kennedy A.

  • ⭐⭐⭐⭐⭐

    If media buying were a martial art, Briar would be a black belt.
    Our CAC dropped faster than my jaw reading her performance reports. She turns audiences into armies, scrolls into sales, and ad spend into absolute sorcery.

    11/10. Queen of Clicks. High Priestess of Purchase Conversions. Media Buyer of the Gods 🥇

    Tomas T.

Let’s Connect!

Have a project in mind or a question you'd like to ask?

Feel free to reach out - I’m most active on Instagram since Meta is my jam!

📧 Email: briar@myfractionalcmo.com
📞 Phone: +64 21 257 3561

Looking forward to connecting with you!.